European Consumer Finance Apps: Q1 2021 Performance

The first quarter of 2021 has been an interesting period for consumer finance applications in Europe. Utilizing data from Sensor Tower, we've taken a closer look at the performance of the top five apps in this category. Here's how they fared in terms of downloads, revenue, and weekly active users.

Bankin'

Bankin' saw a fluctuation in weekly revenue, starting at around $10K in the last week of December 2020 and peaking at approximately $22K in the first week of February 2021. Downloads showed a similar trend with a peak of 28K in the first week of January, while weekly active users hovered around the 300K-370K range throughout the quarter.

Emma - Budget Planner Tracker

Emma's revenue also experienced variations, ranging from approximately $7K to $15K per week. The app's downloads witnessed a significant spike to nearly 20K in mid-March, and weekly active users saw an impressive increase, ending the quarter with around 79K active users.

Finanzguru - Konten & Verträge

Finanzguru's weekly revenue ranged from $7K to $13K, with a notable peak in early March. Downloads for the app showed an initial surge to 26K in the first week of January but then gradually declined to 7K by the end of March. The weekly active users saw highs and lows, with a peak of 175K in early January.

1Money: expense tracker budget

The revenue for 1Money started at $9K in late December and saw a high of $13K in early January before stabilizing around $6K towards the end of March. Downloads began at 22K and had a decrease over the quarter, with weekly active users starting at 217K and slightly decreasing to 214K.

Wallet: Budget Expense Tracker

Lastly, Wallet's weekly revenue saw a downward trend from $9K to just over $6K by the end of March. Downloads remained relatively stable with a slight decrease from 7K to 5K, and weekly active users ranged between 60K and 68K throughout the quarter.

It's important to note that these numbers are presented in a rounded form for readability, and while they show the trends, they don't explain the causes behind them. For a deeper dive into the data and more insights, Sensor Tower's platform offers extensive analytics on app performance.